Sector
Government
Scope
Campaign PR, IEC production, media engagement, public awareness
Client
UNDP with the Ministry of Industry, Trade and Tourism
The brief
Build a culture of buying locally manufactured goods as a way of growing the national economy.
What we did
Ran the campaign's PR, including the production and circulation of all IEC materials, and delivered media engagement and public awareness services. We organised and managed the panel discussions and public debates that carried the strategy after its launch by President Peter Mutharika in 2016.