Diplomatic
Royal Norwegian Embassy
50:50 Campaign, via ActionAid and the Centre for Civil Society Strengthening
Sector
Diplomatic
Scope
Campaign strategy, digital campaign, M&E frameworks, public awareness
Client
50:50 Campaign, via ActionAid and the Centre for Civil Society Strengthening
The brief
Shift voter perceptions of female candidates during the 2019 Tripartite Elections in order to increase women's representation in elected positions.
What we did
Our senior experts managed the nationwide campaign end to end: campaign communication strategy, digital campaign strategy and monitoring and evaluation frameworks, then conceptualised and executed the public awareness work and produced the campaign reports.